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Saudi Arabian Swimming Federation

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The brief

The Saudi Arabian Swimming Federation wishes to expand its capabilities, including technical expertise in organisational management, sport development, and sport business. Through the help of TSE, the Saudi Arabian Swimming Federation aims to achieve a clear understanding of the strategic objectives that should guide administrative action, with particular attention to identification of critical success factors and formulation of strategies that alleviate known problems and issues that impact competitive performance.

Our response

To meet with the objectives and deliver the required services for the Saudi Arabian Swimming Federation, TSE will employ a 4-step approach during the course of the project:

1) Definition

Provide an understanding of "best practices" among National Swimming Federations worldwide, as well as trends in international sport, to provide the requisite perspective necessary for the development of a strategic plan for the Saudi Arabian Swimming Federation.

2) Strategic Plan

Based on the conclusions reached during the "Definition" stage, the objective is to develop a comprehensive strategy to address the needs of the Saudi Arabian Swimming Federation, particularly aimed at the establishment of performance goals and measurement techniques for administrators, coaches, and facility managers.

3) Operations

Execute key operational elements of the strategic plan by providing mentorship for Federation administrators and direct supervision of coaches/swimming instructors and aquatic facility managers.

4) Advisory Services

Ensure compliance to operational goals articulated in the strategic plan, while providing advice, encouragement, and problem-solving in support of the efforts of Federation administrators, coaches and swimming instructors, and high-level facility managers related to the plan.

From the client

"We decided to work with TSE because we were looking for a partner who has the experience of implementing sound strategic models successfully within major sports federations."

Ali S Qahtani
Secretary General,
Saudi Arabian Swimming Federation

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