Updates and research for sports cities

Five conclusions to take away from TSE Consulting’s new report on host cities and esport events

In order to assess the perceptions and ambitions of cities towards hosting esport events, TSE Consulting conducted an online survey, inviting its database of more than 500 cities earlier this year; The results of this survey have now been compiled into a host cities and esport report – the first of its kind.

To access the report, please click here

TSE Consulting has compiled the following five conclusions for readers to take away from the study:

 

#1 – Esport events are not perceived as a competitor to traditional sports events.

While it could be argued that hosting esport events could create a shift in cities’ budget as they would spend less on hosting traditional sports events, it is important to highlight that, for a majority of cities (61%) esport events are not perceived as a competitor to traditional sports events.

In the same vein, the debate around whether esport is a sport in the traditional sense will not stop the majority of cities from being involved in esport.

 

#2 – Cities see esport events as the opportunity to connect with a young audience.

The vast majority of cities surveyed (84%) said that hosting esport events can be used as a driver to reach out to new and young audiences.

It is, however, important to note that many comments from cities notably pointed out that youth was not only their target audience. They were also very much interested in ‘young’ adults aged between 30-45 years old who are relatively secure financially and thus able to spend money while attending the event.

 

#3 – Cities see the potential of using the hosting of esport events to develop their city brand.

The majority of cities (56%) think that hosting esport, compared to traditional sport events, could provide less well known cities with a shortcut to increase the awareness of their city in the sports event market.

In addition, the brand attributes associated with esport events such as youth, innovation or technology are aligned with cities’ objectives when hosting esport events.

 

#4 – In three years from now, most cities will have hosted an esport event.

At least this is what the results show. Indeed, the majority of cities surveyed have already been in contact with the esport industry and more than two thirds of them mentioned their intention to host an esport event within the next three years.

Some cities also mentioned that they were already involved in the esport industry whether because they were host of an esport tournament or home to esport teams.

 

#5 – To move forward cities need more information on the benefits of hosting esport events.

When asked what their city would need before deciding to host esport events, results show that 38% of cities said they would like to have more information about the benefits of hosting esport. Furthermore, cities expressed a clear interest (21%) in networking opportunities to meet with the key esport industry player and in getting case studies on how other host cities got involved in esport.

Moving forward, the role of the esport industry in providing cities with information about the benefits of hosting esport events is crucial, as the lack of understanding of the esport industry is the main factor that could prevent cities (35%) from hosting esport events.

 

Should you have any questions or be interested in knowing more about opportunities in the esport market, please contact Heloise Signe, Consultant at TSE Consulting: hsigne@tseconsulting.com.


By TSE Consulting

Sport as a powerful integration tool?

The next decade will be marked by large movements of population – because of international crisis (refugees), globalization (expats), urbanization (people moving from the countryside to the city). Welcoming these new populations and integrating them into their communities but also incentivising them to embrace the local values are seen as major challenges by cities all around the world.

By Héloïse Lacroix

How can sport events be strong catalysts for social development?

It was a few years ago that the main question being asked was whether sports events could impact the social realm of the host city or country. Now that several examples of such social impacts have been documented, event organisers are moving beyond the question of whether it is possible, toward the more pertinent question of how it can be done. There are three ways how sports events can be strong catalysts for social development.

Sign up for updates from TSE Insights

×

Sign up for updates from The Academy Blog

×
Blogs

Get FREE quarterly updates from TSE Consulting’s blogs straight to your inbox


Contributions

TSE Consulting partners with Terre des hommes to support youth development projects

Our Offices

TSE Consulting offices

TSE Central (HQ)
Rue du Petit-Chêne 38
1001 Lausanne, Switzerland
PHONE: +41 21 313 23 00
FAX: +41 21 313 23 01
info@tseconsulting.com

TSE North America
201 South Capitol, Suite 555
Indianapolis, IN, 46225, USA
PHONE: +1 317 714 3667
FAX: +1 317 829 5775
info.us@tseconsulting.com

TSE Consulting Türkiye
Olimpiyatevi
4. Kısım Sonu
34158 Ataköy / İstanbul
PHONE: + 90 212 560 46 56
info.tr@tseconsulting.com

TSE Scandinavia
Kronprinsessegade 54
1306 København K, Denmark
Jørgen Hansen: +45 38 34 35 11
Ronnie Hansen: +45 36 96 56 65
info.dk@tseconsulting.com

×