News from TSE Consulting

Burson-Marsteller Joins Forces with Sports Specialists TSE Consulting





BRUSSELS, 29 February 2016 – Burson-Marsteller, a leading global strategic communications and public relations firm, announced today it has acquired a majority stake in TSE Consulting, an international sports consulting firm. TSE Consulting, which will become a fully integrated part of the Burson-Marsteller network, specialises in providing communications counsel to public sector and international sport organisations and will strengthen the sports capabilities of Burson-Marsteller. The joint entity will provide a strong offer in international sports consulting and sports communications.

Headquartered in Lausanne, Switzerland – the Olympic Capital – and with regional offices in Europe, North and South America, Africa and the Middle East, TSE Consulting has an international network and an unparalleled connection to the international sports world. Combining its industry expertise with an intimate knowledge and understanding of local sports markets enables TSE to offer integrated strategies to international sports clients.

“The acquisition of TSE Consulting adds to Burson-Marsteller’s strong sports capabilities, reinforcing our foothold in the international capital of sports,” said Donald A. Baer, Worldwide Chair and CEO, Burson-Marsteller. “TSE Consulting is highly respected in the sports field and offers clients services that are very complementary to Burson-Marsteller’s in the areas of sports management and strategy consulting. The combination of our two firms creates a powerful joint offer to our current and prospective clients.”

TSE Consulting Managing Director Lars Haue-Pedersen said: “I am absolutely delighted that TSE Consulting has joined forces with Burson-Marsteller. There are enormous opportunities for us to pool our expertise in the world of international sports. The work that TSE does for our clients will bring a new dimension to Burson-Marsteller’s existing sports practice – and Burson-Marsteller’s global network and communications expertise offer TSE Consulting the opportunity to keep building on our rapid growth and influence in international sports.”

Jeremy Galbraith, CEO of Burson-Marsteller Europe, Middle East & Africa and Global Chief Strategy Officer, said: “With its headquarters in Lausanne, TSE Consulting has developed close and deep relationships with international sports bodies. Working together with our offices in Switzerland and across the world to provide strategic communications advice to sports leaders and organisations, TSE adds a significant new dimension to our offer at a time when there are tremendous developments in the world of sports.”



About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world’s leader in communications services. For more information, please visit


About TSE Consulting

TSE Consulting is an international consulting firm specialised in sport. TSE helps its clients (public sector bodies and sports organisations) in four highly inter-related practice areas that are fundamental to driving sport forward; events, performance, participation and facilities. Headquartered in the Lausanne, Switzerland, and with regional offices in Europe, North and South America, Africa and the Middle East, TSE has an international reach and an unparalleled connection to the international sports world.

Media contacts

For Burson-Marsteller:

Katarina Wallin Bureau

COO, Burson-Marsteller EMEA

Tel: +32 2 7436608



For TSE Consulting:

Tanya Heimlich-Ng Yuen

TSE Consulting Switzerland

Tel: +41 21 313 23 00



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TSE Consulting offices

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Rue du Petit-Chêne 38
1001 Lausanne, Switzerland
PHONE: +41 21 313 23 00
FAX: +41 21 313 23 01

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