News from TSE Consulting
Tuesday, 10 February, 2015
TSE Consulting appointed to further enhance UCI’s host city outreach
The Union Cycliste Internationale (UCI) has appointed TSE Consulting to review how international cycling events are marketed and promoted to potential host cities around the world.
TSE will support the UCI in reviewing its overall event portfolio and the positioning of each of the events within this portfolio. Furthermore, TSE will support the UCI in further strengthening the on-going communication made to cities with the aim of increasing interest from cities, big and small, in hosting international cycling events.
Lars Haue-Pedersen, TSE Managing Director, said: “We are delighted to be working with the UCI and to contribute to their efforts in reaching out to cities. We trust that our experience, understanding and global network of city contacts will assist the UCI. The diverse portfolio of cycling events presents a range of great opportunities for host cities and we look forward to supporting the UCI in sharing that message worldwide.”