Director, South Africa
As Director of TSE Consulting South Africa, Victor brings extensive experience in sports marketing and in working with the public sector. In his youth, Victor was a middle-distance athlete with some impressive achievements. His career led him to become the sports sponsorship executive for one of the leading sport benefactors, South African Breweries, where he managed the company's investments in rugby, football and cricket. He then went on to form a sports marketing company, Pamodzi Sports Marketing, which concentrated on football and Athletics. This company organised and delivered a Grand Prix II Athletics Meet under the banner of Vodacom Invitational. Victor began advising various organs of state, particularly cities, on how to use the power of sport to position themselves nationally and internationally. He organised and led numerous overseas study tours in the area of sport, particularly football. Victor has gained vast knowledge of the local government legislation owing to his stint as a part-time councillor, and this is complimented by his knowledge of the local sport environment.
vradebe@tseconsulting.com