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Monday 20 July 2009

TSE congratulates its client, the city of Dubai, on its win to host the 15th FINA World Championships in 2013

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On Saturday, July 18th in Rome, the City of Dubai (UAE) was awarded the right to host the 15th FINA World Championships in 2013. The other bidders for the event were the cities of Hamburg (GER) and Moscow (RUS).

Following a presentation to the Bureau Members of the International Swimming Federation (FINA) Dubai was elected with a large majority of votes (14 out of 20).
Dubai's bid was developed and run by TSE Consulting. TSE's involvement focused on the development of the bid's technical aspects (bid book) as well as on the creation of a campaign strategy including the bid's positioning compared to its competitors and the development of key messages.

Greg Curchod, director of TSE Consulting, Switzerland:

"It is important, when developing a campaign for an international sporting event, to consider the international federation's current concerns for the development of its sport. Also, it is crucial to take a close look at the competition in order to develop a bid strategy that can build a truly unique proposal to the voting members. We are very happy to have been able to achieve this in our collaboration with the UAE Swimming Association and to have helped them win this bid."

Mr Ahmed Al Falasi, President of UAE Swimming:

"The UAE is still a small swimming nation, but the recent efforts engaged by our Association has reassured the voting members of FINA that Aquatic sports have a great potential for growth in the region. TSE was instrumental in helping us shape this message and convey it in a way that was both innovative and appealing."

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