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Friday 10 July 2009

FIFA Confederations Cup public viewing a success for South Africa

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The City of Ekurhuleni (CoE), South Africa, with the assistance of TSE Consulting, activated public viewing areas during the FIFA Confederations Cup held 14 -28 June, 2009. The CoE was not one of the four South African host cities, but none the less it seized the opportunity to reach out to a broad regional audience.

The CoE, with the assistance of TSE, seeks to reposition the city from merely being a gateway for international travellers (the major international airport is located in the CoE) to being a welcoming host for major events.

Serving as a test event for the 2010 FIFA World Cup, TSE Consulting had the task of conceptualising and planning the public viewing events as well as gathering information that will benefit the CoE with planning future events and maximising the effectiveness of the public viewings as an alternative to going to the stadiums.

Victor Radebe, Director, TSE Consulting South Africa, said:

"This was the first time that South Africa tested this concept and the City of Ekurhuleni now has the required knowledge and infrastructure in place in the lead up to the 2010 FIFA World Cup. TSE was pleased to be chosen to assist with the conceptual development and implementation of the project and we look forward to further developing the plans for 2010."

In follow up to the events during the Confederations Cup, TSE will provide an evaluation with recommendations on how to increase the impact of the activities planned for the World Cup 2010.

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