TSE Consulting's new book Developing a winning sports event strategy: a
four-step approach to successful bidding and hosting was launched today
at the international sports conference SportAccord, held in Dubai. The
book provides public sector bodies with a shortcut to developing a
winning approach for their investment in sports events.
Developing a winning sports event strategy is based on an approach that
has been developed and tested by TSE Consultants on various cities and
regions around the world. In the book TSE documents this approach, then
demonstrates it by providing case studies and interviews from leading
cities, including, among others, Singapore, Vancouver, Amsterdam, and
Lars Haue-Pedersen, Managing Director of TSE Consulting:
"Too often we have seen public sector bodies be disappointed with the
outcome of hosting an event or waste time and resources on bidding for
an event that brings them nothing. We believe that an event should
never be hosted as a one-off but rather be part of an on-going planned
series of events. Over the years, with our various city, region and
country clients we have developed, tested and refined our ideas and
methods and are eager to share our thoughts and experiences with the
rest of the industry."
Developing a winning sports event strategy is the second book to be
published by TSE Consulting following the publication of a sports
management book in 2009 called 'The new Sports Organisation, eight
essentials for renewing the management of sport.
To order your copy of TSE's book today, please click here