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Thursday 24 June 2010

TSE develops new conference to connect cities and sports

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TSE, in partnership with the International University Sports Federation (FISU) and GL Events, have announced the launch of a new conference called "City Events" - where cities meet sports. The conference will take place on November 17-19 in Belgium, Brussels.

City Events is the first international conference that brings together cities interested in hosting international sports events as well as international and continental sports organisations looking for ambitious hosts for their events. In addition, event suppliers and private event owners will be able to make valuable connections.

The conference this year will focus on the theme, 'From sports event to citywide experience'. The programme will examine four distinct, yet inter-related, aspects of this theme: 'The Venue', 'The People', 'The Funds', and 'The Brand'.

Greg Curchod, Director at TSE Consulting, states: "City Events will be the first platform focusing on the relationship between cities and sports organisations. The conference will be a networking tool, which will allow better relationships between sports organisations and cities in order to generate more commercial opportunities for both sides. It will also be a learning platform where participants will be able to hear insightful speeches and presentation on the future of sports events and their links to the city based on this year's theme of turning traditional sports competitions into true citywide experiences."

For more information on the conference, please visit www.cityevents-sport.com

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