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In
November 2011, during the City Events conference in Lausanne, Switzerland,
TSE Consulting will be releasing its new research study entitled 'Best
practices of the top major sports events social programmes'.
This
first of its kind study collects the best practices from social programmes that
have been executed in relation to a major sports event during the last decade.
The study has been conducted through a combination of interviews with past
major event organisers and desk research.
Cities
will gain insight into the critical success factors and best practices of major
event related social programmes, helping them to know what to look out for when
they embark on similar programmes in the future.
In the context of this study, a 'social programme' is any programme that is executed in connection with a sports event that seeks to create a social impact for the inhabitants of the host city/country. Such programmes typically aim to address one or more of the following issues in the local community: Health and exercise, social/minority integration, crime reduction, volunteering/skills training, etc.
City event
participants will be the first to hear the conclusions of the study. Register now for City Events.
City Events is the first international conference that brings together cities interested in hosting international sports events as well as international and continental sports organisations looking for ambitious hosts for their events. In addition, event suppliers and private event owners are able to make valuable connections.
The title of the conference this year is "Three dimensions of successful event hosting". The 2011 programme will focus on concepts and cases drawn from recent successful event hosting. Speakers from host cities, international federation and private event owners will share their practical experiences in three separate, but interrelated modules: economic impact - how to maximise revenues, social impact - how to maximise the impact on the well being of citizens, and promotional impact - how to maximise the impact on national and international perception.