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The report follows a study conducted by TSE over the summer. The purpose of the report is to help host cities gain insight into past social programmes and key lessons learnt from organisers so that future hosts can seize the opportunity to create successful and sustainable social programmes in the future. The report is not aimed at being an exhaustive study, but an in-depth look at a few good cases.
In-depth interviews were conducted with past social programme organisers such as "2010 Legacies Now" from Vancouver 2010 Winter Olympics, "Commonwealth Games Legacy Programme" from Manchester 2002 Commonwealth Games and "Football for Hope Festival" from South Africa 2010 FIFA World Cup.
Conclusions from the report show that early planning is essential to the success of social programmes. This is due to the need to integrate the right stakeholders and that programmes will often take years, rather than months to show positive results.
Four other points for organisers to consider for maximising the social impact of events are: target groups - understanding the real needs of the community; structure - with the programme organisers as a seperate entity with key stakeholders on its board; resourcing - where focus should be placed on providing value beyond financial assistance; and synergies - where focus should be on collaboration to achieve more as a whole and leveraging on the power of the event brand.
The report will be presented at the City Events conference taking place in Lausanne, the Olympic Capital, on November 16-18.
Kenneth Quah, lead Consultant behind the report, stated: "We have compiled some of the best case studies into a practical 'how-to guide' to assist host cities in using the right approach when combining major sports events and their social policy objectives and programmes. We believe it is a great tool for host cities and look forward to sharing the details of the study at the City Events conference in Lausanne."
Lars Haue-Pedersen, Managing Director of TSE Consulting, stated: "We have seen, from our experience of working closely with cities, regions and countries around the world, a growing desire to maximize the social impact from hosting major sports events. We developed this practical guide to assist our clients in being more successful in the future."
For more information or to receive a copy of the report, please contact:
Caroline Anderson, Director Marketing
canderson@tseconsulting.com
+41 21 313 23 00
"With so many events in the market, it needs to be clear to potential host cities the value of hosting one particular event over another. We need to be able to clearly communicate the value of our SportAccord Multi-Sport Games. We chose to work with TSE Consulting because of their unique understanding of both the sports world and the public sector. We are confident that TSE will help us to improve the ties between SportAccord and potential host cities."
Vincent Gaillard
Director General, SportAccord
"We need to transform our organisation and our sport to ensure a stronger future and to become a better partner for the Olympic Movement. A long term strategic plan is exactly what we need right now. TSE Consulting was recommended and their extensive experience working with other international sports organisations speaks for itself." 
“Manchester
is a truly unique city when it comes to sport. A potential regional sports hub
would further add to the economic development of Manchester. We are happy to be
working with TSE Consulting as they have a unique understanding of the sports
market, both national and international. This provides an educated perspective
and an efficient way of working, allowing the project to move quickly.”
“TSE’s understanding of the sport world helped us in shaping our hosting
strategy for years to come. In particular, their understanding of the sport of
Athletics helped us develop a very strong and convincing narrative for the 2016
European Athletics Championships. We won, and this great success is now a key
stepping stone for our Olympic ambitions."
"We were looking to work with a team whose experience and expertise in creating successful communication campaigns would help us to highlight our strengths and expand the reach of our message. We found a great partner in TSE Consulting; their professionalism and dedication were instrumental to our success."
"TSE Consulting brought us the international insight that we needed for our strategy to be more efficient in our approach in the international arena in the future."
"In 2017, Canada will celebrate its 150th anniversary - as the Capital, we have ambitious plans to make sure that it is celebrated in style. We are thrilled to be working with TSE whose knowledge and experience are invaluable as we step into this highly competitive market."
Glenn Duncan
Vice-President, Ottawa Tourism
“With their experience in sport and previous assignments for the Ministry, we chose TSE Consulting as project leader of the evaluation. We are confident that TSE will live up to our expectation and deliver a thorough analysis of how to further the participation in grassroots sport in Danish municipalities.”Bente Skovgaard Kristensen
Head of Sports Division,
Ministry of Culture and Sport, Denmark
“TSE helped us approach event selection, bidding, and hosting in a more comprehensive way which maximizes our resources. With their guidance, we have developed an ambitious plan which will continue to make Edmonton a destination of choice for leading sport federations and organisations.”
"When we needed to grow our contact base and knowledge on how to expand our reach in the international sports world, TSE was the natural choice."
"We chose TSE because of their wealth of knowledge in sports management and their in-depth understanding of the role of the modern sport manager."
"We are determined to ensure that we are fully prepared to capitalise on our achievements in 2010 which is why we have commissioned this study with TSE now."
"We chose TSE Consulting because of their specific knowledge and deep understanding of how to maximise the effects of the less tangible benefits of hosting major sports events."Vito Lo Iacono
Manager Major Events,
New Zealand Major Events
"The arrival of Steve Roush and TSE Consulting will bring an immense contribution to the development of Olympic Sports in Brazil. His experience leading the American team during three editions of the Olympic Games will certainly be very useful. His presence will add to the planning being done by the Brazilian Olympic Committee, together with the national federations, for the next Olympic cycle."
"Yorkshire has a strong commitment to develop its profile within the events industry and TSE is an ideal partner due to their proven experience in sports events strategies and strong network of contacts in international sports."
"TSE was very instrumental in providing cutting edge information in terms of both sport marketing and management to local Sports Clubs and Associations in Bahrain."
"Our city has Olympic goals. We know the way there is a long one, and TSE is the perfect partner to guide us along the way."
"Columbus has become known as an excellent partner for organizations hosting important sporting events. We think that TSE can help us build upon our successes, particularly in identifying events that will highlight our community’s assets and capabilities."
"As a city at the starting point of entering the sports events market, we have benefited tremendously by the strategic advice, the guidance and the connections provided by TSE Consulting."
“TSE has been a trusted advisor, their insight and expertise has proved to be invaluable to our continued success.”
Dr. Jung-Kil Kim
President,
Korean Olympic Committee
"Swiss Olympic has become a service oriented organisation. We have many different stakeholders that each have different expectations and our staff need to be ready to provide quality services at all times. Because of their understanding of our industry, TSE is the company that can help us improve these specific skills."
"We are delighted to welcome Steve Roush and TSE on board and are looking forward to the input from his exciting new role as a key member of our back-room team for London 2012. Steve has a distinguished background in Olympic sport, through his sterling work with the American team and we hope that he can pass on his expertise to our athletes in our build-up to the Games."
"We chose TSE because their worldwide presence was consistent with our desire to assess, enhance, and leverage our reputation as an international sports city."
"TSE Consulting offers the City of Ekurhuleni unique and dynamic solutions for projects related to the 2010 FIFA World Cup in South Africa."
"TSE was instrumental in the development of our communication strategy and did a great job spreading our message to key audiences, leading us to a fantastic victory."
"TSE Consulting was instrumental in the development of our very convincing bid communication. They enabled us to develop and structure our communication strategy in a way that made our bid unique, outstanding and successful."
"TSE enabled us to structure our bid plan and communication strategy in a way that we could make it clear to the IAAF that our bid was an extremely strong one. We are very proud that the message got through so successfully."
"TSE Consulting, with their experience in bidding for sport events and their knowledge of our sport, was the clear choice for our federation when the decision to bid was made."
"TSE Consulting was chosen to help the IAAF with its long term strategic plan for the sport of Athletics because of its knowledge on international sport and its ability to manage such a large global project."
"With both their understanding of the challenges a sports organisation faces everyday and their experience of developing training sessions for sports administrators, TSE provided us with an adequate educational scenario and content responding to the real needs of the associations."
“TSE was a great help in the coordination and execution of this assignment. Not only did they demonstrate a keen sense of understanding of our organisation and the sports industry, but also produced a well-crafted profile.”
"TSE Consulting helped us with the programme before the symposium and activated the programme on a social media platform, which increased our exposure and allowed fans from around the world to engage in a debate with motorcycling authorities."
Olivier Godallier
Director, Marketing and Communications,
International Motorcycling Federation
"When we decided to develop a new strategic plan for Archery, TSE naturally came to our minds because of their external point of view and their wealth of experience and knowledge in this area."
"Our discussions with TSE surrounding the Universiades have been positive and inspiring. I am excited about building new relationships with cities and the future enhancement of our event. TSE’s experience and knowledge is an invaluable step forward for FISU."
"TSE has helped numerous sports organisations and sports cities to implement online surveys with sound survey methodology and we are confident that we will benefit from their expertise for the purpose of our study."
"With TSE’s knowledge of both the federations and numerous active host cities around the globe, it seemed like the perfect response to our desire to bring the World Air Games to the next step."
"In addition to providing very useful skills and a good understanding of the field of consulting, the programme was very motivating for our staff."
"We are working with TSE as their experience with numerous active cities around the world is a perfect response to our desire to ensure that our event works for the benefit of our host cities."
"The World Championships helps us to showcase bowling on an international stage and also gives us an opportunity to build relationships with host cities from around the world. When the event is over, we want to be able to leave behind a strong emotional attachment between bowling and the surrounding community. We believe that TSE can help us to achieve that goal."
"We decided to work with TSE because we were looking for a partner who has the experience of implementing sound strategic models successfully within major sports federations."
"The United States Bowling Congress continually seeks ways to serve its members more effectively during its two major annual tournaments. We think that TSE can help us improve our bidding process and bring even stronger ties between the USBC and its host cities."
"We approached TSE because of their capacity to bring academic knowledge together with hands-on experience that they turn into meaningful case studies. We`re glad to have them on board every year to conduct these seminars and to leverage on their communications expertise for the promotion of the FIFA Master."
"We chose TSE to provide useful skills and consulting training to our course because of the added value they bring to the classroom from real world experiences."
"TSE`s ability to synthesise and add value was instrumental in the creation of our new members Manual. It is now a user friendly document that we are very proud to distribute to our members."
"TSE Consulting provided us with a new approach to organising a major sports conference and they deserve much credit for the huge success of our World Rowing Forum."
"We contacted TSE Consulting because of their knowledge of the sports world and their experience in giving strategic support to cities that wish to enhance their sports profile and maximise the benefits of hosting events."
