Thursday 31 May 2012
Cricket Holdings America, a joint venture
between New Zealand Cricket and the United States of America Cricket
Association, has today announced the appointment of TSE Consulting to assist
with its plans to initiate a Twenty20 cricket league in North America.
TSE Consulting has been appointed to deliver
the host city selection process and the development of facility specifications,
together with PROS Consulting, the US-based management and planning
The formation of this league is the culmination
of two years of collaboration with the International Cricket Council (ICC),
whose support has ensured that the right foundations are in place for the
development of a successful league. The focus is to combine cricket with
entertainment to create a truly fan-centric experience and bolster the
50,000-strong and growing active competitor base in the US.
Currently, the only ICC-sanctioned cricket
facility in the US is located in Broward County, FL, where TSE has assisted in
development of a business plan for the facility. The development of new
facilities and use of temporary venues are a part of the plans for growing the
game and staging a League. An aggressive programme to identify franchise
locations in major North American markets will be underway shortly.
Neil Maxwell, Director Cricket Holdings
America states; "We have taken time to put all the pieces in place for a
successful league that will be a lasting addition to the sports industry in
North America. We look forward to announcing the cities that will host teams in
the near future and the development of new cricket facilities throughout
America. We are delighted to be working with TSE and PROS whose combined
knowledge of host cities and facility development is the perfect fit for us."
Dale Neuburger, Director TSE Consulting - North
America says; "The new league will be a great addition to the American
sports landscape.The CHA team has provided the vision and expertise to support
rapid growth in popularity of cricket in North America, and TSE is honored to
have the opportunity to participate in the city identification and facility
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