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How to customise your presentation

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Sports managers will often show the same presentations several times to different audiences. There is often no time to design a new presentation every time but never make your presentation an "evergreen". Instead you must create the illusion of first time, every time! You must adjust your script and you can consider this handful of hints with regards to customising your visuals.

Hint no.1: Customise the opening slide

This is the easy one. Most (but not all!) speakers remember to include place and date of the actual presentation in the opening slide, but try to go a little further and maybe also adjust the title or subtitle of your (standard) presentation for the audience that you are presenting to.

Hint no.2: Include logo for the audience's organisation in the slide master

A very easy way to show respect for the organisation that you are presenting to and to tell them that this is prepared for them. Most organisations and companies are very proud of their logo - so let them see it as part of your presentation. You can place it in the upper right corner of your slide master and include your own logo in the (bottom) left corner.

Hint no.3: Include photos relevant to the audience

Don't show basketball photos when you are presenting to football people, don't show photos of television cameras when you are presenting to reporters from the written media, don't show photos only of Europeans when you are presenting in Asia, etc. Using photos is a way to make your audience emotionally involved and the more tailored that you make the photos, the more your audience will be involved in your presentation.

Hint no.4: Include examples relevant to the audience

It takes quite some time for you to design your basic presentation but it takes little time to change the examples that you want to include to illustrate and argue for your points. Examples must be relevant to the specific audience in order to support your arguments and tailored examples are a strong way to show that you have prepared yourself for this presentation.

Hint no.5: Update it right up until the last minute

Nothing will make your presentation look more customised than including quotes, photos or examples from yesterday or even today. Search for relevant news items right up till the last minute and include them in the slides that you show. If your handouts do not include the same last minute elements is not that important.

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