Conferences, congresses, conventions; sports professionals often find themselves in such gatherings where they take the opportunity to mingle with industry colleagues. These types of events are a unique occasion to network and meet (new) people; therefore, it is important to think ahead about what to do and how to do it in order to maximise the return on the time spent at such events. Here are some hints to assist you in networking effectively.
Hint no.1: Create an action plan
Each event has its specific focus, speakers and target audience, so, in order not to waste time in going to any conference in the hope of randomly meeting people, take some time to think about what you want to achieve by attending that event. Set your goals, look at the participants' list and identify those you would like to meet. It is before the event that you will set the foundations for a productive networking session.
Hint no.2: Play to your strengths
Choose a networking approach that suits you and you feel comfortable with. Be aware of what kind of networker you are - clear-cut goals and avoids wasting time on people who do not serve your needs; naturally sociable and friendly but unsystematic; considerate and strategic ? -whatever your style, exploit your traits accordingly and consider partnering with a colleague who has a different style to make sure you are doubly as effective.
Hint no.3: Be brief about your business
When describing what you do, keep it simple so that anyone can understand it. Try giving real practical examples to illustrate your occupation. Additionally, avoid technical terms and do not be too specific as you talk about your business.
Hint no.4: Listen to others
Do not be afraid to keep quiet at times; good listeners give trustworthy impressions and are often seen as interested, smart and self-assured. Networking is as much about hearing from others as them hearing you.
Hint no.5: Make your publicity material shine
Whether you are using business cards, handouts or any type of material, they should be clear and brief to guarantee that all those who receive it actually read it and ultimately keep a good and precise impression of who you are and what you do.
are very pleased to be working in partnership with TSE Consulting. With so many
events in the market, it needs to be clear to potential host cities the value
of hosting one particular event over another. We need to be able to clearly
communicate the value of our SportAccord Multi-Sport Games. We chose to work
with TSE Consulting because of their unique understanding of both the sports world
and the public sector. We are confident that TSE will help us to improve the ties between SportAccord and potential host
Director General, SportAccord
"We need to transform our organisation and our sport to ensure a stronger future and to become a better partner for the Olympic Movement. A long term strategic plan is exactly what we need right now. TSE Consulting was recommended and their extensive experience working with other international sports organisations speaks for itself."
Mr. Nenad Lalovic
Acting President, FILA
is a truly unique city when it comes to sport. A potential regional sports hub
would further add to the economic development of Manchester. We are happy to be
working with TSE Consulting as they have a unique understanding of the sports
market, both national and international. This provides an educated perspective
and an efficient way of working, allowing the project to move quickly.”
Neil Fairlamb Head of Sport, Manchester City Council
“TSE’s understanding of the sport world helped us in shaping our hosting
strategy for years to come. In particular, their understanding of the sport of
Athletics helped us develop a very strong and convincing narrative for the 2016
European Athletics Championships. We won, and this great success is now a key
stepping stone for our Olympic ambitions."
Director of Olympic Ambition, City of Amsterdam
"We were looking to work with a team whose experience and expertise in creating successful communication campaigns would help us to highlight our strengths and expand the reach of our message. We found a great partner in TSE Consulting; their professionalism and dedication were instrumental to our success."
Saadoun Al Kuwari Director, Qatar Olympic Committee Vice President, Qatar 2015 of Bid Committee
"TSE Consulting brought us the international insight that we needed for our strategy to be more efficient in our approach in the international arena in the future."
Rakel Liew Deputy Director, Sports Business Division, Singapore Sports Council
"In 2017, Canada will celebrate its 150th
anniversary - as the Capital, we have ambitious plans to make sure that it is
celebrated in style. We are thrilled to be working with TSE whose knowledge and
experience are invaluable as we step into this highly competitive market."
Vice-President, Ottawa Tourism
“With their experience in sport and previous assignments for the Ministry, we chose TSE Consulting as project leader of the evaluation. We are confident that TSE will live up to our expectation and deliver a thorough analysis of how to further the participation in grassroots sport in Danish municipalities.”
Bente Skovgaard Kristensen
Head of Sports Division,
Ministry of Culture and Sport, Denmark
“TSE helped us approach event selection, bidding, and hosting in a more comprehensive way which maximizes our resources. With their guidance, we have developed an ambitious plan which will continue to make Edmonton a destination of choice for leading sport federations and organisations.”
Candice Stasynec Executive Director - Inter-governmental and External Affairs, Office of the Edmonton City Manager
"When we needed to grow our contact base and knowledge on how to expand our reach in the international sports world, TSE was the natural choice."
Lars Lundov Executive Director, Sport Event Denmark
"We chose TSE because of their wealth of knowledge in sports management and their in-depth understanding of the role of the modern sport manager."
Patrice Iseli Director of Sports, City of Lausanne
"We are determined to ensure that we are fully prepared to capitalise on our achievements in 2010 which is why we have commissioned this study with TSE now."
Barbara Creesy Member of the Executive Council, Gauteng Provincial Government
"We chose TSE Consulting because of their specific knowledge and deep understanding of how to maximise the effects of the less tangible benefits of hosting major sports events."
Vito Lo Iacono
Manager Major Events,
New Zealand Major Events
"The arrival of Steve Roush and TSE Consulting will bring an immense contribution to the development of Olympic Sports in Brazil. His experience leading the American team during three editions of the Olympic Games will certainly be very useful. His presence will add to the planning being done by the Brazilian Olympic Committee, together with the national federations, for the next Olympic cycle."
Carlos Arthur Nuzman President, Brazilian Olympic Committee
"Yorkshire has a strong commitment to develop its profile within the events industry and TSE is an ideal partner due to their proven experience in sports events strategies and strong network of contacts in international sports."
Neil Jenkinson Head of Culture and Major Events, Yorkshire Forward
"TSE was very instrumental in providing cutting edge information in terms of both sport marketing and management to local Sports Clubs and Associations in Bahrain."
HE Sheik Fawaz Al-Kalifa Minister of Sport, Bahrain Ministry of Youth and Sport
"Our city has Olympic goals. We know the way there is a long one, and TSE is the perfect partner to guide us along the way."
Melody Falco General Director, Monterrey State Institute for Sport and Physical Culture
"Columbus has become known as an excellent partner for organizations hosting important sporting events. We think that TSE can help us build upon our successes, particularly in identifying events that will highlight our community’s assets and capabilities."
Linda Logan Executive Director, Greater Columbus Sports Commission
"As a city at the starting point of entering the sports events market, we have benefited tremendously by the strategic advice, the guidance and the connections provided by TSE Consulting."
Lars Bernhard Jorgensen CEO, Wonderful Copenhagen
“TSE has been a trusted advisor, their insight and expertise has proved to be invaluable to our continued success.”
Dr. Jung-Kil Kim
Korean Olympic Committee
"Swiss Olympic has become a service oriented organisation. We have many different stakeholders that each have different expectations and our staff need to be ready to provide quality services at all times. Because of their understanding of our industry, TSE is the company that can help us improve these specific skills."
Judith Conrad Head of Development and Training, Swiss Olympic Association
"We are delighted to welcome Steve Roush and TSE on board and are looking forward to the input from his exciting new role as a key member of our back-room team for London 2012. Steve has a distinguished background in Olympic sport, through his sterling work with the American team and we hope that he can pass on his expertise to our athletes in our build-up to the Games."
Dr. Rashed Al-Heraiwel General Secretary, Saudi Arabian Olympic Committee
"We chose TSE because their worldwide presence was consistent with our desire to assess, enhance, and leverage our reputation as an international sports city."
Jessica Myers Director, Olympic Opportunities Philadelphia Convention & Visitors Bureau
"TSE Consulting offers the City of Ekurhuleni unique and dynamic solutions for projects related to the 2010 FIFA World Cup in South Africa."
Joe Mojapelo General Manager 2010, City of Ekurhuleni
"We approached TSE Consulting because of their strong track record. Their advice and assistance during this campaign has been invaluable. Under tight deadlines and intense competition they delivered a winning bid book and final presentation and all of the right communication in between. They played a vital role in securing us the event.”
President, Mexican Swimming Federation
"TSE was instrumental in the development of our communication strategy and did a great job spreading our message to key audiences, leading us to a fantastic victory."
Dirck Smits Van Oyen General Manager of the Bid, UEFA EURO 2012
"TSE Consulting was instrumental in the development of our very convincing bid communication. They enabled us to develop and structure our communication strategy in a way that made our bid unique, outstanding and successful."
Ahmed Al-Falasi President, UAE Swimming Federation
"TSE enabled us to structure our bid plan and communication strategy in a way that we could make it clear to the IAAF that our bid was an extremely strong one. We are very proud that the message got through so successfully."
Mehmet Terzi President, Turkish Athletics Federation
"TSE Consulting, with their experience in bidding for sport events and their knowledge of our sport, was the clear choice for our federation when the decision to bid was made."
Erik Jakobsen President, Danish Volleyball Federation
"TSE Consulting was chosen to help the IAAF with its long term strategic plan for the sport of Athletics because of its knowledge on international sport and its ability to manage such a large global project."
Lamine Diack President, IAAF
"With both their understanding of the challenges a sports organisation faces everyday and their experience of developing training sessions for sports administrators, TSE provided us with an adequate educational scenario and content responding to the real needs of the associations."
Andreas Kuhn Head of Assistance Programmes, UEFA
“TSE was a great help in the coordination and execution of this assignment. Not only did they demonstrate a keen sense of understanding of our organisation and the sports industry, but also produced a well-crafted profile.”
Peter Hall Head of Marketing, International Swimming Federation
Consulting helped us with the programme before the symposium and activated the
programme on a social media platform, which increased our exposure and allowed
fans from around the world to engage in a debate with motorcycling authorities."
Olivier Godallier Director, Marketing and Communications,
International Motorcycling Federation
"When we decided to develop a new strategic plan for Archery, TSE naturally came to our minds because of their external point of view and their wealth of experience and knowledge in this area."
Tom Dielen Secretary General, World Archery Federation
"We chose TSE Consulting because of their specific knowledge and deep understanding of improving global recognition of sport organisations, and we are confident that we will benefit from their expertise."
President, International Federation of American Football
"Our discussions with TSE surrounding the Universiades have been positive and inspiring. I am excited about building new relationships with cities and the future enhancement of our event. TSE’s experience and knowledge is an invaluable step forward for FISU."
Eric Saintrond Secretary General / CEO, International University Sports Federation
"TSE has helped numerous sports organisations and sports cities to implement online surveys with sound survey methodology and we are confident that we will benefit from their expertise for the purpose of our study."
Tim Goethals Head of Operations, ASOIF
"With TSE’s knowledge of both the federations and numerous active host cities around the globe, it seemed like the perfect response to our desire to bring the World Air Games to the next step."
Jean Marc Badan Promotional Manager, World Air Sports Federation
"In addition to providing very useful skills and a good understanding of the field of consulting, the programme was very motivating for our staff."
Pere Miro Director, Olympic Solidarity
"We are working with TSE as their experience with numerous active cities around the world is a perfect response to our desire to ensure that our event works for the benefit of our host cities."
Ron Froehlich President, International World Games Association
"The World Championships helps us to showcase bowling
on an international stage and also gives us an opportunity to build
relationships with host cities from around the world. When the event is
over, we want to be able to leave behind a strong emotional attachment
between bowling and the surrounding community. We believe that TSE can
help us to achieve that goal."
Kevin Dornberger President, World Tenpin Bowling Association
"We decided to work with TSE because we were looking for a partner who has the experience of implementing sound strategic models successfully within major sports federations."
Ali S Qahtani Secretary General, Saudi Arabian Swimming Federation
"The United States Bowling Congress continually seeks ways to serve its members more effectively during its two major annual tournaments. We think that TSE can help us improve our bidding process and bring even stronger ties between the USBC and its host cities."
Brian Lewis Director of Championships, United States Bowling Congress
"We approached TSE because of their capacity to bring academic knowledge together with hands-on experience that they turn into meaningful case studies. We`re glad to have them on board every year to conduct these seminars and to leverage on their communications expertise for the promotion of the FIFA Master."
Vincent Schatzmann Secretary General, CIES
"We chose TSE to provide useful skills and consulting training to our course because of the added value they bring to the classroom from real world experiences."
Claude Stricker Executive Director, AISTS
"TSE`s ability to synthesise and add value was instrumental in the creation of our new members Manual. It is now a user friendly document that we are very proud to distribute to our members."
Zoran Radovic Development Manager, International Basketball Federation
"TSE Consulting provided us with a new approach to organising a major sports conference and they deserve much credit for the huge success of our World Rowing Forum."
Matt Smith Executive Director, International Rowing Federation
"We contacted TSE Consulting because of their knowledge of the sports world and their experience in giving strategic support to cities that wish to enhance their sports profile and maximise the benefits of hosting events."