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How to network effectively

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Conferences, congresses, conventions; sports professionals often find themselves in such gatherings where they take the opportunity to mingle with industry colleagues. These types of events are a unique occasion to network and meet (new) people; therefore, it is important to think ahead about what to do and how to do it in order to maximise the return on the time spent at such events. Here are some hints to assist you in networking effectively.

Hint no.1: Create an action plan

Each event has its specific focus, speakers and target audience, so, in order not to waste time in going to any conference in the hope of randomly meeting people, take some time to think about what you want to achieve by attending that event. Set your goals, look at the participants' list and identify those you would like to meet. It is before the event that you will set the foundations for a productive networking session.

Hint no.2: Play to your strengths

Choose a networking approach that suits you and you feel comfortable with. Be aware of what kind of networker you are - clear-cut goals and avoids wasting time on people who do not serve your needs; naturally sociable and friendly but unsystematic; considerate and strategic ? -whatever your style, exploit your traits accordingly and consider partnering with a colleague who has a different style to make sure you are doubly as effective.

Hint no.3: Be brief about your business

When describing what you do, keep it simple so that anyone can understand it. Try giving real practical examples to illustrate your occupation. Additionally, avoid technical terms and do not be too specific as you talk about your business.

Hint no.4: Listen to others

Do not be afraid to keep quiet at times; good listeners give trustworthy impressions and are often seen as interested, smart and self-assured. Networking is as much about hearing from others as them hearing you.

Hint no.5: Make your publicity material shine

Whether you are using business cards, handouts or any type of material, they should be clear and brief to guarantee that all those who receive it actually read it and ultimately keep a good and precise impression of who you are and what you do.

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